Publication Plan

In the lesson I was asked to plan the publication of my magazine with sorting out things such as the font in which certain things would be and information about the magazine. This is to help to production of the magazine.
Publication Plan

Title:IMM     Britannic Bold

Positioning Statement: Uks number 1 Indie Music Magazine

Frequency of Publication: Weekly

Price: £2.00

Distribution: Newsagents, Supermarkets, Music Shops and at music venues e.g. at concerts

Rationale:  The approach of the magazine is very much to inform the reader about anything to do with the genre Indie/rock. It will mainly feature up and coming bands and artists some who are underrated with a insight into the life of them, this is so people have a chance to listen to new music.

Style: Informal and sometimes humorous to make the reader feel more relaxed with the magazine (but not so much that it becomes annoying)   The magazine is aimed at an audience who like the genre indie/rock and will allow the reader an insight into the world of that genre. Music terms will be used and paragraphs will be quite long.

Images will be very dominant to the magazine

REGULAR CONTENT

Album Reviews- Reviews of this weeks albums in indie/rock bands and artists

Gig Guide- Recommendations of what gigs are worth going to

Posters

News- On the latest Indie/Rock news in the music world

Fan mail

Song Recommendations- A new list every week of great Indie/Rock songs

Celebrity Music Column

What’s in the Indie and Rock Chart- A look at the Indie/Rock chart

FEATURE CONTENT

1. An interview with local band Vertigo and two acoustic performances that will be found on the website.

2. Exclusive interview with George Craig from indie band One Night Only

3. Festival Takeover – An in depth look at the new festivals taking over the UK

4. Lonsdale Boys Club light it up with their new single

5. The Vandoos-Talk about being on tour and their new EP out

6. Chris Martin Interview

7. The Killers- What’s coming next for the band

8. Florence and the Machine- A look back at her top songs

9. RIP REM –A look back at REM

10. Snow Patrol-Interview

11. Benjamin Francis Leftwich -Interview

12. What was in the charts this time 20 years ago

13. Editors-Facts about the band

14. Kaiser Chiefs-Interview

15. The Kooks- Facts about the band

16. Lovedrug – A look at the band

17. The Strokes-Interview

18. Hellogoodbye-Interview

19. Doves-Interview

20. Ida Maria- Interview
21. The Coral Look back at their time together
22. The Vaccines What`s in store
23. Fleet Foxes Talk about Helplessness Blues
24. Elbow Speaks Out
25. Bright Eyes Interview
26. Florence and the Machine Speaks Out

HOUSE STYLE

Cover lines: Franklin Gothic Demi Cond in capitals  21.96 pt

Headlines:Franklin Gothic Medium Cond
Stand first: Arial Rounded MT Bold

Byline: Arial Narrow 7 pt

Captions: Franklin Gothic Demi Cond  8pt

Features first paragraph drop capital Times New Roman 3 Lines deep. 

Body text: Times New Roman 10pt  

Colour Scheme: Red, Black and White.

Results and Conclusions

I was told in lesson to produce a questionnaire in which I would use the results to help create my own music magazine. I got them back with these results

1. How old are you?
___
For this question I got back ages from 15 to 25 , the only 2 numbers which was pretty high was 16 and 17 and this will allow me to focus my magazine more on the younger generation but still allowing the slightly more older people to want to read it as well.
       
2. What is your favourite Band
_____________________________________________

This pie chart has helped me with my music magazine as it has allowed me to get an idea on what bands to include in the magazine(providing they fit the genre which some do) It will also help me know who to include in my magazine. For example 4 people said their favourite band was The Killers and another 4 people said their favourite band was Coldplay. By knowing this I will include them on the front cover of my magazine as they have the most people say them.

3. Who is your favourite Artist
_____________________________________________

This pie chart has helped me with my music magazine as it has allowed me to get an idea on what artists to include in the magazine(providing they fit the genre which some do)  It will also help me know who to include in my magazine. For example Florence and the Machine was mentioned as someone's favourite so I will include them in my magazine as a article and it will be mentioned on the contents page as well.

4. How much are you willing to pay for a music magazine? (Tick the correct box)
Less than £1           £1-£2          £2-£3           £3-£4           More than £4

The results on this bar chart have helped me change my initial plan for the better as before having the results I had overpriced for what people want to pay. I now know that the price should be between £1-£2 as that was the one will the most votes.

5. How often to you buy music magazines? (Tick the correct box)
Weekly      Every fortnight              Monthly                Other__________

Because of these results I have now changed how often the magazine is published as it was monthly but now it will be weekly because that was the answer people voted for the most.


6. What colours do you associate with A Indie magazine?
______________________________________________________________
The colours listed were mainly subtle colours such as white,black,red and the main one being blue.This will help with the colour scheme as I will be using those colours in my magazine because if people had written them down they are more likely to pick up my magazine with those colours.

7. What would you like to see more of in a magazine e.g. more interviews
_____________________________________________________________
The majority of people said they would like to see more interviews, posters, more music reviews and information on upcoming gigs. So most of them will be included in my own magazine. For example I will be featuring lots of interviews in my magazine.

8. What words do you associate with the magazines NME and Kerrang?
_____________________________________________________________
_____________________________________________________________
Words listed such as bands, record companies, artists, guitars, modern, enjoyable, Indie , cheap and weekly.


9. What influences you to buy a music magazine?
____________________________________________________________
____________________________________________________________
People answered with things such as front cover, the price and the cover lines. Front cover was voted the most so I will take extra care in making sure my front cover is presentable and likely to attract people to it.

10. What attracts you most to a front cover of a music magazine? (Tick the correct box)
Main Image            Colours            Brand Name          Tag Lines      
Other  __________________

Because of these results I will focus on having a really good main image and it being eye catching to the reader as just over 10 people said the main image attracted them to my music magazine.

The questionnaire has helped overall as I now know in which direction to take my magazine. For example the bands and artists to use in my magazine have been selected  and the price of it has been changed due to what people said.


Here are 2 voice recordings of the questionnaire being answered

Here is a video recording of the questionnaire being anwsered

Here are 2 pictures of the questionnaire being answered

Target Audience Research

In the lesson I was asked to produce a questionnaire and hand it out to 20 people that fit the age group of 15-25 as they will be the ones that will read my magazine. Once I had been given them back answered from them 20 people I was able to make some decisions on what will be in my magazine and other things such as  the design,content,price and frequency of publication.

The questions asked were:

1. How old are you?
___
I asked this question so I would get an idea of what age group liked what music things
     
2. What is your favourite Band
_____________________________________________
This question was asked so it could help me choose some bands that I could use in my music magazine and also so I could find out what music tastes people had.

3. Who is your favourite Artist
_____________________________________________
Again I asked this question so I could find out which artists people liked and maybe use them in my own magazine providing that they fit in the genre of my magazine.


4. How much are you willing to pay for a music magazine? (Tick the correct box)
Less than £1           £1-£2          £2-£3           £3-£4           More than £4
This question was asked so I could find out around about how much I should sell my magazine for.

5. How often to you buy music magazines? (Tick the correct box)
Weekly           Every fortnight              Monthly                Other__________
The results I will get from this is how often I should release my magazine. How often people now do it and use that for my own.

6. What colours do you associate with A Indie magazine?
______________________________________________________________
I asked this question because when I get the results back I will be able to look at what people have written and use the colours they think are associated with an Indie/Rock magazine and use them.

7. What would you like to see more of in a magazine e.g. more interviews
_____________________________________________________________
The results I get from this question will influence my decision on what to put more off in my own magazine.

8. What words do you associate with the magazines NME and Kerrang?
_____________________________________________________________
_____________________________________________________________
I have chosen to ask this question so I can get an idea of what people think of when the magazines NME and Kerrang are mentioned and use the results for my Indie/Rock magazine.

I have asked this question

9. What influences you to buy a music magazine?
____________________________________________________________
____________________________________________________________
I have asked this question so I will have more of an idea on how I can try and sell my magazine even more.

10. What attracts you most to a front cover of a music magazine? (Tick the correct box)
Main Image            Colours            Brand Name          Tag Lines      
Other  __________________
This question when answered will give me an insight on what I can put on my front cover to attract more people to but it.

Initial Plans

In lesson I was told to come up with an initial plan for my music magazine before I had produced any questionnaire. This was so I could have an idea of what my magazine will consist of. I had to make up 10 regular content, the feature articles that would feature,the type of music magazine I am going to produce,the target Audience and the Price.

We were told to amend our initial ideas from the questionnaire answers and change them for the better from the knowledge gained from them.

Initial Plans on Prezi

Researching the Market Place

In the lesson I was ask to conduct research into existing music magazines. I chose two magazines that would be competitors to my own magazine and focused on them. The two magazines are NME and Kerrang.

I looked up both of there media packs.